Laura Doerffler

Vice President, Brand @Zeno Group

Chicago, IL, US

Clients: Ulta Beauty, Crate & Barrel, Coca-Cola (Simply, Minute Maid, fairlife), Ally Bank, Hyatt Hotels, MABI (White Claw, Mike’s Hard Lemonade)At Zeno Group, I lead integrated communications strategies for global consumer and corporate brands, driving programs that connect business goals to authentic storytelling across internal and external audiences. My work spans executive visibility, employee engagement, media relations, influencer strategy, and crisis response — helping brands build trust, shape reputation, and inspire advocacy.I partner closely with C-suite leaders and cross-functional teams to craft executive messaging, develop corporate and brand narratives, and guide culture-forward communications that elevate leadership voice and employee connection. I also co-lead Zeno’s parenting employee resource group, The Village, advancing initiatives that support working parents and strengthen agency culture.

Valparaiso University

Bachelor of Arts and Sciences