Laura Dirnberger
Manager Digital Process Transformation & Ai @ARAG
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WORK HISTORY
Manager Digital Process Transformation & Ai @ARAG
Munich, DE
Operationalization of ARAG KV\'s digital transformation and AI strategy | Management of digitization and AI initiatives from development to implementation within the organization (e.g. customer portal)| Advising specialist departments on tools, methods and procedures for process optimization and digitization | Identification and analysis of digitization potential in business processes
EDUCATION
Technische Hochschule Ingolstadt
Master of Arts - MA, Marketing/Sales/Media
Universität Passau
Bachelor of Arts - BA, Media and Communications
Technische Hochschule Augsburg
Master of Arts - MA, Marketing/Sales/Media
University of Regensburg
Bachelor of Science - BS, Business Administration
ABOUT LAURA DIRNBERGER
With over five years of experience in digital transformation and process optimization, I bring extensive expertise in analyzing and improving customer journeys, e-commerce, and project management. Currently, I work as Manager for Digital Process Transformation and AI at ARAG KV, where I develop innovative solutions that make our workflows more efficient and customer-centric. My motivation is to drive sustainable change through creative approaches and data-driven decisions, actively shaping the future of processes in the insurance industry.At ARAG KV, I lead digital transformation projects and focus on enhancing organizational efficiency. My previous experience as a Product Owner for Website and Online Sales at Hiscox Germany — where I optimized customer journeys and improved sales processes through A/B testing, as well as by advancing online tracking and reporting — forms the foundation of my expertise. With strong skills in project management, customer focus, and innovation, I support teams in achieving their goals and creating a seamless customer experience.
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