Laura Diral

Global Social Media Specialist @EasyVista

Milano, IT

Supporting and contributing to the execution of the global social media strategy across the ITSM and ITOM markets, directly reporting to Global SMM.Creating, localizing and publishing multilingual content for LinkedIn, Facebook, X, and YouTube, ensuring relevance across different audiences and regions (mainly: France, North America, UK, Spain, Italy, Portugal). Applying a creative and strategic mindset to produce engaging, high-quality content aligned with brand objectives.Supporting the management and optimization of paid social campaigns – with a strong focus on Meta Ads – to attract qualified traffic, generate high-quality leads and improve return on investment.Monitoring social media performance and preparing regular reports to support ongoing optimization and strategic decisions, while collaborating with global marketing, sales and product teams to ensure alignment with EasyVista’s overall business objectives.Contributing to Employee Advocacy program by constantly creating content that empowers employees to act as brand ambassadors, boosting engagement, awareness and organic LeadGen.

Istituto Tecnico Statale Turistico "Giuseppe Mazzotti"

Diploma in Amministrazione, Finanza e Marketing, Relazioni Internazionali per il Marketing

Università degli Studi di Parma

Laurea triennale, Economia Management e Nuove tecnologie digitali