Laura Diaz

About Laura Diaz

I build the systems that bring brand vision to life.With 7+ years of experience across retail centers, national franchise portfolios, and lifestyle brands, I specialize in marketing operations, influencer lifecycle management, and end-to-end campaign execution. My work sits at the intersection of creative storytelling and structured execution — translating big-picture strategy into scalable workflows that drive growth.I’ve led marketing initiatives for multi-location retail brands, directed franchise marketing portfolios, scaled social communities by 150%, and built influencer programs that foster long-term brand loyalty.I thrive in fast-moving environments where collaboration, clarity, and momentum matter. Whether coordinating large-scale events, managing creator ecosystems, or executing product launches, I focus on building repeatable systems that reduce friction and increase impact.Core strengths include:• Marketing operations & workflow design• Influencer & ambassador strategy• Retail & franchise marketing• Content production & publishing systems• Community-driven brand growthI’m passionate about brands that value connection, creativity, and executional excellence.

Experience

1. Social Media & Content Manager

   Little Adventures

   Jan 2023 — Present · Pleasant Grove, UT, US

   As the Social Media & Content Manager at Little Adventures Dress Ups, I lead the social media team and oversee all aspects of digital marketing. From planning and directing photoshoots for email, website, and social media content to developing strategic campaigns, I ensure our brand remains engaging and trend-forward.Over the past two years, I have successfully grown our social media following by 116%, leveraging my expertise in content strategy, influencer marketing, and audience engagement. I manage influencer partnerships, building strong relationships and executing impactful campaigns that drive brand awareness and sales.Additionally, I develop and implement marketing strategies for product launches and promotions, aligning them with overall business goals. I also provide monthly analytics reports, tracking key performance metrics to optimize our content strategy and maximize results.