Laura Derrick
Bringing teams, solutions, and insights together to build strong brands
- Role
- Senior Vice President at Kantar
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Laura Derrick
Experienced Consumer Insights professional with 15+ years of expertise across Financial Services, Telecom, CPG, Hospitality, Pharma, and more. Skilled in leveraging brand guidance, creative testing, CX, in-market effectiveness, and analytics to cultivate action-oriented insights. Passionate, goal-oriented team leader with proven track record of recruiting, training, and retaining top talent.
Experience
Senior Vice President
Jul 2022 — Present
Education
Georgia State University - J. Mack Robinson College of Business
MBA, Marketing
2007 — 2009
Georgia State University
BBA, Marketing
2003 — 2007
Skills
- Copy Testing
- Management
- Quantitative Research
- Consumer Behaviour
- Customer Insight
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