Laura Derrick

Bringing teams, solutions, and insights together to build strong brands

Role
Senior Vice President at Kantar
Location
Atlanta, GA, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Laura Derrick

Experienced Consumer Insights professional with 15+ years of expertise across Financial Services, Telecom, CPG, Hospitality, Pharma, and more. Skilled in leveraging brand guidance, creative testing, CX, in-market effectiveness, and analytics to cultivate action-oriented insights. Passionate, goal-oriented team leader with proven track record of recruiting, training, and retaining top talent.

Experience

  1. Senior Vice President

    Kantar

    Jul 2022 — Present

Education

  • Georgia State University - J. Mack Robinson College of Business

    MBA, Marketing

    2007 — 2009

  • Georgia State University

    BBA, Marketing

    2003 — 2007

Skills

  • Copy Testing
  • Management
  • Quantitative Research
  • Consumer Behaviour
  • Customer Insight

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Laura Derrick — Senior Vice President at Kantar in Atlanta, GA, US | Unifers