Laura de Stefanis
Omni-Channel Marketing, Audience Development, Innovation and Creative Production
- Role
- VP, Media Strategy at Synchrony
- Location
- Stamford, CT, US
- LinkedIn followers
- 500 followers
About Laura de Stefanis
I am passionate about luxury brand marketing. I have experience in omni-channel marketing including media strategy and planning, creative development, 1:1 communications and agency management.Working with a small team, I helped found the diversity and inclusion group at Jaguar Land Rover North America called DRIVE. I encourage a positive, can do attitude and build up team culture.Past Achievements- Initiated global Return on Marketing Investment project for fixed and variable marketing and remain lead for US Fixed Marketing portion- Managed curation and development of Jaguar F-TYPE Good To Be Bad campaign featured in 2013 SuperBowl which ranked #1 among nfl.com viewers, won 2015 AME Platinum Trophy, two 2015 Effie Awards and resulted in a 250% increase in website traffic, 69% increase in social mentions, 1500% increase in auto shopper activity and 300% increase in leads- Responsible for shifting 25% linear TV to advanced video types, shifted social media strategy from lead capture to engagement measures, and increasing search efficiency by 38%- Initiated \'first to market\' inventory based search strategy during Covid pandemic with partner agency Dentsu and Google- Developed and implemented all new retailer co-op program and guidelines, and curated Jaguar Land Rover exclusive media partner advertising and event opportunities for retailers- Managed 80+ productions of video, print, radio and out of home ads both local and global- Guest speaker at panel discussions: The Wing, Conde Nast, She Runs It, Digiday and Freedman
Experience
VP, Media Strategy
Oct 2024 — Present
Leverage audience insights and analytics to develop and continually optimize media plans on behalf of Synchrony partners.
Education
Questrom School of Business, Boston University
Bachelor of Science in Business Administration, Dual Concentration in International Management and Marketing
2002 — 2006
Hamden High School
High School Diploma
1998 — 2002
Skills
- Product Development
- Advertising
- Marketing Communications
- Direct Mail
- Social Media Marketing
- Video Production
- Long-Term Customer Relationships
- Email Marketing
- Social Media
- Management
- Marketing
- Print Management
- Integrated Marketing
- Marketing Strategy
- Television
- Sales
- Digital Marketing
- Customer Relations
- Direct Marketing
- Marketing Communication
- Crm
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