Laura Dauley
VP Creative Director @Leo Burnett
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WORK HISTORY
VP Creative Director @Leo Burnett
I currently oversee the ALDI photography pod. Responsible for all brand photography, from concept through execution, across food and non food, including weekly and incremental needs. Since winning the business 4 years ago, I have led the creation and development of the photo stream and physical studio. I have developed the style, vision and process, in addition to the tactical and functional elements including sets, surfaces and lighting. I direct a variety of photographers, food and prop stylists on the brand and work. Previously, Director over MillerCoors Customer Large Format, Customer Small Format and On-Premise pillar and Director of P&G Customer Specific Marketing creative teams (Target, CVS, Kroger, Publix) and brand team (Herbal Essences). Oversaw high volume of projects, with heavy conceptual, business growth and people management responsibilities. Lead development and execution of best-in-class programs and related shopper (print and digital) activations. Key conceptor and designer across award winning Target-exclusive Hair Food launch and P&G Best of Beauty programs.
EDUCATION
Lehigh University
Art & Marketing
SKILLS
ABOUT LAURA DAULEY
LauraDauley.com
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