Laura Czechner
Team Lead Marketing @Peter Park
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WORK HISTORY
Team Lead Marketing @Peter Park
Munich, DE
Leading the Marketing team of 3 FTEs, own marketing planning, budgeting, and forecasting, optimizing channel mix.• Head all marketing efforts to drive brand visibility, pipeline growth and customer acquisition• Develop and execute a comprehensive marketing strategy that supports the growth objectives of Peter Park across brand, product, and demand generation.• PR strategy development incl. investment announcement (+100 mio. raised) to position Peter Park as a thought leader.• Performance marketing setup: Analyzing data, creating tailored B2B marketing campaigns resulting in CPL decrease of 77%.• Event execution including industry conferences, and trade fairs.
EDUCATION
WU (Vienna University of Economics and Business)
Master of Science - MSc, Marketing
WU (Vienna University of Economics and Business)
International Business Administration
ABOUT LAURA CZECHNER
Data-driven, hands-on marketing expert with a strong background in B2B and B2C. Dedicated to improving practices through right positioning and targeting of tailored audiences. Passionate about combining creativity, data and innovation to achieve the greatest impact for all stakeholders. Proven track record in leading and scaling a marketing function in bigger established corporations as well as start and scale ups. Strong understanding of product marketing, branding and positioning.Specialties:Team Leadership, Strategic Marketing, Online Marketing, Event Management, Strategic Partnerships, Brand Building, Performance Marketing & Data Analysis, Campaign management
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