Laura Crawford

Senior Creative Director @Cloudinary

Santa Clara County, CA, US

Creative leader overseeing the Cloudinary brand and guiding in-house design teams to produce innovative, impactful campaigns and brand experiences. I drive the creative vision for brand marketing, website design, user journeys, video, product marketing, demand generation, and advertising to ensure a consistent, engaging brand experience.What I Do:Creative Strategy: Develop visionary strategies that align with business goals, keeping the brand fresh and competitive.Team Leadership: Build and mentor creative teams, fostering collaboration and creative risk-taking.Brand Development: Maintain and evolve brand guidelines, overseeing the creation of assets that reinforce our identity.Website & UX Design: Design user-friendly, conversion-focused pages and seamless digital experiences.Video & Storytelling: Craft compelling video and animations for campaigns, social media, and internal communication.Advertising & Demand Gen: Lead creative execution for digital and traditional ads, optimizing through A/B testing.Success Metrics:Consistent delivery of high-quality, on-brand creative work.Measurable improvements in brand awareness, engagement, and conversion rates.A cohesive, innovative, high-performing creative team.

Art Center College of Design

MFA

Florida State University

Bachelor's degree