Laura Chubb
Award-Winning Creative Director | Branded Content Leader | Storytelling Across Platforms (Digital, Video, Social, Print, Audio)
- Role
- Director, Branded Content at The Washington Post
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Laura Chubb
I’m an award-winning creative director and editor with more than 15 years of experience in media and branded content. As Director, Branded Content at The Washington Post’s in-house creative studio, I lead a cross-functional team to produce powerful multimedia storytelling for brands like Rolex, The Ad Council, Marriott Bonvoy, AT & T Business and AWS. With a journalism background and deep editorial expertise, I bring sharp storytelling instincts and an audience-first approach to every project.
Experience
Director, Branded Content
Mar 2025 — Present · New York, NY, US
Oversee a team of editors and audio/video producers to create award-winning, high-performing B2C and B2B branded content campaigns for key global advertisers, executing top-performing stories and experiences across platforms (digital, social, audio, video, experiential and print). Clients include Rolex, Marriott Bonvoy, Mozilla, AT & T Business, AWS, YouTube, Starz, Hulu, Yogi Tea, The Ad Council and many, many more- Collaborate with sales, creative strategists, designers, social specialists and account managers to ideate and pitch ambitious 360-degree content programs, innovating new products and creating NBDB content experiences- Spearhead creative vision and execution of complex, award-winning programs- Facilitate optimized workflows and seamless collaboration across cross-functional teams including operations, performance, research, product, and other key teams- Increased engagement and reach of branded content campaigns, surpassing benchmarks by an average of 65%- Award wins and nominations include: Webby, Native Advertising Institute, Digiday Media
Education
Royal Holloway, University of London
Bachelor of Arts: First Class Honours, English
2002 — 2005
City University, London
Postgraduate Diploma, Magazine Journalism
2006 — 2007
Skills
- Copywriting
- Journalism
- Proofreading
- Blogging
- News Writing
- Online Journalism
- Newspaper
- Magazines
- Newsletters
- Publishing
- Editing
- Web Content
- Feature Articles
- Copy Editing
- Travel Writing
- Freelance Writing
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