Laura Carpenter
Key Achievements @Valvoline Inc.
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WORK HISTORY
Key Achievements @Valvoline Inc.
2.98 ℎ ℎ ℎℎ ℎ ℎ, ℎ, ℎ. 100+ ℎ. Direct the executive leadership for the North America Retail Services division developing growth strategies through marketing and in-store execution of differentiated customer experience. Accountable for the P&L and Marketing budget across both acquisition and retention-driven marketing strategies for 1,600+ quick-lube locations, including 781 company stores, 921 franchise stores, and 257 Express Care in the US/Canada. Manage an executive team comprised of (2) Senior Directors,(2) Directors, and (2) Senior Managers, leading an indirect group of 36 employees, delivering the execution of strategies across Digital Marketing, Consumer Engagement, Customer Experience, Digital Product Development, Franchise Marketing, and Portfolio Management. Ensure all aspects of marketing support to the retail centers, including Strategic Planning, Brand Management Strategy, Digital & Affiliate Performance Marketing, Web Properties, and Direct Response (CRM). Deliver same-store sales growth through a balance of new and organic volume growth and pricing and service penetration increases. Responsible for developing and implementing a multi-year, multi-million-dollar retail technology platform to drive consumer and employee engagement through a 360 relentless digital environment.
EDUCATION
Kent State University
Master, Education, Community Counseling
Kent State University
BA, Psychology
SKILLS
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