Laura Cappello

About Laura Cappello

Laura has over 8 years of experience executing a variety of multi-channel (store, mobile and online) marketing programs and initiatives for start-ups and large complex retail and e-commerce organizations such as Walmart.com, Macys.com, Tilia and Füritechnics. She has over 6 years of experience developing and delivering successful marketing campaigns for use in national, mass, specialty, drug/grocery and outdoor channels. Laura is an excellent relationship builder and has consistently partnered and collaborated with cross-functional internal teams (sales, brand, product, social media, site, creative) and external agencies / vendors. She has a successful track record aligning campaign strategy across multiple channels and developing marketing solutions (POP, signage, displays, etc.) and collateral such as catalogs, sell sheets, presentations, and ads. Laura has excellent project management skills, is extremely organized and has excellent writing and communication skills.

Experience

1. Senior Product Marketing Manager

   Walmart

   Oct 2023 — Present · San Francisco, CA, US

   Lead the development and execution of complex digital retail campaigns, and initiatives, which have impact within the mobile app and across the enterprise.

Education

• San Francisco State University

  BA, Liberal Studies

  1994 — 1998

Skills

• Strategy
• E-Commerce
• Competitive Analysis
• Brand Management
• Marketing Strategy
• Advertising
• Marketing
• Retail
• Product Marketing
• Management
• Product Launch
• Thinking Outside the Box
• Email Marketing
• Online Marketing
• Social Media
• Multi-Channel Marketing
• Leadership
• Sales