Laura Cahalan

About Laura Cahalan

A seasoned marketing strategist, I drive integrated marketing initiatives that elevate brand visibility and accelerate growth. I’m a customer-obsessed marketing strategist who loves turning insight into impact. I build engagement strategies that don’t just check boxes—they spark action, shift perceptions, and fuel real business growth.I lead initiatives that bring brands to life—from campaigns to product experience enhancements—and I’m constantly tuning into market signals, competitive trends, and customer behavior to keep us ahead of the curve. Data is my compass, curiosity is my engine, and collaboration is where I do my best work.If it helps unlock better experiences, smarter decisions, or stronger results, I’m all in.

Experience

1. Marketing Strategist

   Principal Financial Group

   Dec 2022 — Present

   Developing and executing marketing strategies that drive growth, engagement and retention for workplace benefits and disability insurance products. Blending analytical thinking and creative problem-solving to deliver results. Creating and maintaining Omni-channel campaigns driven by data and competitive insights.

Education

• University of Northern Iowa

  Bachelor of Arts, Marketing: Sales and Advertising

  2001 — 2005

Skills

• Media Buying
• Copywriting
• Event Management
• Brand Development
• Integrated Marketing
• Email Marketing
• Advertising
• Marketing
• Online Marketing
• Customer Service
• Creative Strategy
• Leadership
• Social Media Marketing
• Digital Marketing
• Online Advertising
• Media Planning
• New Business Development
• Marketing Research
• Direct Marketing
• Social Media
• Public Relations
• Media Relations
• Marketing Strategy
• SEO
• Account Management
• Sales
• Direct Mail
• Marketing Communications
• Facebook
• Event Planning