Laura Burkehart

About Laura Burkehart

Hello! I\'m a digital and print content creator in healthcare, retail, travel and lifestyle. I write engaging copy for B2B and B2C websites. Writing, editing and executing content strategy are my strengths.https://lauraburkehart.wordpress.com/

Experience

1. Web Content Editor, Digital Engagement Writer

   Sutter Health

   Jun 2018 — Present · Sacramento, CA, US

   Web content writer and editor for a non-profit healthcare network serving more than three million patients in Northern California, including the San Francisco Bay Area and Sacramento Valley. Creates digital content assets that position Sutter Health as the go-to authority for health and wellness information and services in Northern California. Web lead for quarterly newsletters for four marketing segments. Develops linking strategies for new and existing digital marketing content. Writes and edits digital copy that optimizes UX and SEO to provide the best patient experience. UX marketing copy lead for My Health Online, Sutter\'s digital patient portal. Collaborates closely with brand strategists to promote Sutter Health\'s programs and campaigns.

Education

• University of North Carolina at Greensboro

  BA, English

  2013

• University of North Carolina at Greensboro

  BA, History

  2004

Skills

• Editorial
• Content Strategy
• Social Media
• Feature Articles
• Microsoft Office
• Books
• Web Content
• Ap Style
• Indesign
• Blogging
• Press Releases
• Magazines
• Writing
• SEO Copywriting
• Copy Editing
• Copywriting
• Journalism
• Editing
• Public Relations
• Proofreading
• Storytelling
• Publications
• Newsletters