Laura Braddick
E-commerce coordinator for Akris | Innovator in Fashion retail and E-commerce |
- Role
- Ecommerce Coordinator at Akris
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Laura Braddick
As the E-commerce and Communications Coordinator at Akris, I work at the intersection of luxury fashion, digital operations, and customer experience. I lead initiatives that elevate Akris’s online presence while upholding the precision and discretion that define the brand. I am detail-oriented, with a strong sense of aesthetics and understanding of luxury brand positioning. My contributions include implementing a more efficient backend system, refining our return and fulfillment processes to align with luxury service standards, and managing cross-platform financial reconciliation.I ensure content quality and brand consistency by curating product pages and policy language with editorial accuracy. By developing standardized protocols for boutique operations and optimizing UPS shipping and tracking workflows, I’ve strengthened logistics responsiveness and customer satisfaction. I also leverage data analytics and cross-functional reporting to support strategic decision-making across e-commerce, retail, and client services.With a background in luxury design management from Parsons Paris and Polimoda, and strategic operations experience through the Werth Institute and Loeb.nyc, I bring a global perspective to digital storytelling, sample coordination, and brand messaging. I’m passionate about integrating technology and brand voice to drive growth, efficiency, and luxury-level client engagement.
Experience
Ecommerce Coordinator
May 2024 — Present · New York, NY, US
Led implementation of a new e-commerce operations to streamline fulfillment, payment reconciliation, and order accuracy across U.S. operations• Revamped return workflows to align with luxury standards, curated website content for brand consistency, and leveraged data analytics to enhance omnichannel user experience and customer retention.• Developed standardized fulfillment protocols, optimized UPS shipping processes, and utilized performance reports (Retail Pro vs. Shopify) to drive strategic improvements in e-commerce and retail efficiency.
Education
Parsons Paris – The New School
Luxury design management
University of Connecticut School of Business
Bachelor's degree, Business Administration and Management, concentration in entrepreneurship
Wake Forest University Charlotte Center
Master of Digital Marketing, Digital Marketing
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