Laura Ashley Box
Strategist @The Bokka Group
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WORK HISTORY
Strategist @The Bokka Group
As a Marketing Strategist working with a diverse portfolio of home builders—including custom, production, on-your-lot, and luxury builders—across the United States, I provide end-to-end marketing strategy and consulting to drive measurable business outcomes.My role bridges strategic planning and hands-on execution, including marketing analysis, return on investment evaluation, budget creation, media planning, content strategy, and CRM implementation or training (HubSpot, Lasso). I work closely with design and development teams to scope, budget, and lead the proposal process for client projects.Key responsibilities include- Leading strategic planning for brand awareness, lead generation, and sales conversion- Running project kickoffs, discovery sessions, and ongoing client consultations- Developing and managing annual client goals and quarterly tactics to drive performance- Creating and overseeing marketing budgets and media plans aligned with business objectives- Managing paid media placements and reporting across inbound digital channels- Negotiating and executing media strategy agreements with vendor partners- Collaborating with cross-functional teams—PMs, coordinators, copywriters, designers, and developers—to ensure strong user experiences and inbound strategy alignment- Implementing Agile methodologies to ensure adaptability and transparency in all projects- Regularly reporting on client KPIs across the marketing and sales funnel, turning insights into action.Through this work, I deliver strategic marketing leadership that not only supports immediate campaign success but also aligns with long-term growth goals for each builder client.
EDUCATION
Fanshawe College
Advanced Diploma, Graphic Design
SKILLS
ABOUT LAURA ASHLEY BOX
I’m a marketing leader with a passion for driving growth in the home building industry through smart, data-backed strategy. My experience spans both Canada and the U.S, having led marketing for a land developer and a production home builder across Alberta and British Columbia, as well as guiding strategy for custom, production, on-your-lot, and luxury builders throughout the United States. I specialize in transforming complex challenges into clear, actionable plans—whether it’s marketing analysis, media planning, CRM implementation, budgeting, or content strategy. I pride myself on leveraging marketing analytics to uncover insights and develop data-driven strategies that produce measurable results. I thrive at the intersection of creativity and performance, collaborating closely with design, development, and sales teams to drive brand awareness, lead generation, and sales conversion. With a consultative and hands-on leadership style, I focus on delivering strategic direction that aligns with each client’s unique goals and long-term success.
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