Laura Blatherwick

Digital Account Manager @Peloton Media Now Native Touch

Toronto, ON, CA

Transitioned from hands-on campaign management to full ownership of client digital marketing strategy, with a focus on long-term success and account growth.Led end-to-end campaign strategy and execution across digital channels including paid search, paid social, programmatic display, and video.Developed high-level media plans aligned with client goals, driving measurable improvements in ROAS, CTR, and overall campaign efficiency.Partnered with sales and client success teams to identify upsell and cross-sell opportunities.Acted as the primary point of contact for client communication and problem resolution, maintaining high client satisfaction and retention rates.Produced insightful, error-free performance reports and end-of-campaign (EOC) summaries, providing clear recommendations to inform ongoing strategy.Maintained up-to-date knowledge of digital marketing trends, tools, and platforms to ensure innovative, data-driven campaign recommendations.

Humber College

Marketing