Laura Blake

Director of Sales and Marketing @Charter Senior Living

As the Director of Sales and Marketing at Charter Senior Living of Columbia, I lead the community’s strategic growth initiatives by driving occupancy, building brand awareness, and fostering meaningful relationships with residents, families, and referral partners. I am responsible for creating and executing comprehensive sales and marketing plans that align with corporate goals while maintaining a deep understanding of our local market and competitive landscape.Key responsibilities include:Developing and implementing sales strategies to increase occupancy and meet revenue targets.Cultivating strong relationships with prospective residents, families, healthcare professionals, and community partners.Managing the full sales cycle—from inquiry to move-in—with a focus on empathy, communication, and trust-building.Coordinating community events and outreach efforts to enhance visibility and showcase our services.Leading tours, follow-ups, and personalized experiences to help families make informed decisions.Collaborating with the Executive Director and corporate leadership to align marketing initiatives with community operations.My role combines data-driven decision-making with compassionate communication to ensure that every family we serve feels supported and informed throughout their journey.