Laura Biskupowicz

Senior Marketing Executive @SMG

Manchester, GB

Boots Media GroupOwning the creation and delivery of a rolling multi-media content calendar, collaborating with internal and external teams to identify content needs and co-create high-impact video, campaign, and thought leadership content that express the brand voice and expertise.Managing the end-to-end awards strategy including researching top industry awards, identifying the correct categories, writing compelling award entries in collaboration with Boots and SMG teams, and submitting them in time for deadlines.Helping deliver events such as supplier conferences, working closely on sending external communications via MailChimp, branding the venue, and delivering the post-event content strategy.Very Media GroupPlayed a key role in launching Very Media Group into the market, contributing to the brand’s positioning and visibility from the very beginning. Supported the development of the LinkedIn content strategy and helped establish the brand’s presence. Later led on creating and managing a rolling multi-media content calendar.Collaborated with internal teams to identify content opportunities, ensuring messaging aligned with market positioning, and worked with creative teams to deliver high-quality video assets, including the brand story film and client interviews. Leveraged this content across LinkedIn and the website to strengthen brand awareness and credibility in the market.Capture - Commerce Media Agency Developed and managed a LinkedIn content calendar focused on campaign case studies and educational content, helping to position Capture as the leading agency in connected commerce. Played a key role in the successful delivery of Capture’s first webinar, managing the full promotional plan in a two week window including LinkedIn and targeted CRM comms that drove sign-ups above target. Created a post-event plan to sustain momentum diversifying content from the webinar to continue the conversation and extend reach.

Birmingham City University

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