Laura Bessinger

About Laura Bessinger

DRMTM is changing the way brand strategy is understood and utilized to create deep…

Experience

1. Founding Partner

   Drmtm

   Aug 2019 — Present · West Palm Beach, FL, US

   About DRMTMDRMTM is a powerhouse collective that builds bold brands and teaches break-out branding principles exclusively in the arts and culture sector. The team is made of three experts with deep experience in brand research, messaging, design and culture, ensuring arts organizations reflect their mission and reveal their unique value through DRMTM\'s exclusive branding process. In addition to creating brands and coaching workshops, DRMTM supports cultural and public art plan branding in cities and counties across the nation.Surale Phillips, head of brand research, has led market research for cultural organizations for decades from coast to coast. Her superpower is data, bringing laser-like focus to questions and answers about mission perception, value, relevance, and impact. She delivers the A-HA! moments that change the game, delivering profound insight to connect community research to the complete branding process.Laura Bessinger-Morse, head of brand messaging also has deep roots in the arts from decades of work in the cultural sector running museums and nonprofits, raising money, and managing communications. Laura’s magic is in the written word, capturing the soul of organizations and connecting missions to communities in a voice that is compelling, human, and authentic.Cheryl Baldwin, head of brand design has been a creative professional and graphic designer for more than 30 years. Her gift for style evolved with a mission-driven intent to design brands that move and engage people. Each design detail is packed with meaning and purpose to bring visual brands to life, reflecting the unique spirit, value, and experience of an organization’s identity.DRMTM on IDEA The members of DRMTM have been committed to IDEA (Inclusion, Diversity, Equity and Access) principles and implementation throughout their careers, working with expert resources to educate themselves and clients on branding through an IDEA lens.

Education

• University of West Florida

  BA, History

  2001 — 2002

• University of West Florida

  BA, Communications

  1984 — 1988