Laura Basili
Learning and Development Manager @The Brothers that just do Gutters
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WORK HISTORY
Learning and Development Manager @The Brothers that just do Gutters
Lead the end-to-end design and launch of two Skills Ladder programs, including a Leadership Skills Ladder for franchisees, delivering tailored leadership courses to drive professional growth. Oversaw the full redesign of the company training program, introducing multimodal learning—including an interactive video series for gutter installations—improving knowledge retention and field application.Develop and deliver engaging LMS content across multiple formats, including webinars, eLearning, animated shorts, and video-based training, leveraging tools such as Articulate, Storyline, Canva, and Vyond. Partner closely with stakeholders and subject matter experts to ensure accuracy, relevance, and engagement.Key achievements:* Launched programs on time with full adoption by franchisees and employees* Improved training completion and engagement rates through interactive and accessible content* Optimized training processes, reducing costs while enhancing learner experienceI am passionate about creating inclusive, practical learning experiences that equip individuals and teams to grow, perform, and succeed.
EDUCATION
St. John's University
Master's degree
ABOUT LAURA BASILI
I believe everyone has potential waiting to be unlocked—and my mission is to help others achieve it. As a Learning and Development leader, I design learning experiences that are practical, engaging, and built to truly support people in doing their best work.In my current role, I’ve revitalized training systems, modernized company-wide learning programs, and built pathways that help employees and franchisees grow with clarity and confidence. Whether I’m developing leadership curriculum, coaching teams through new tools, or creating interactive digital learning, I focus on making learning accessible, meaningful, and easy to apply in the real world.I love turning complex challenges into straightforward, people-centered solutions. That includes leading full LMS migrations, launching onboarding programs with 100% compliance, reducing training costs without sacrificing quality, and designing multimodal learning — from eLearning to video-based instruction — that connects with learners in their day-to-day work.At the heart of my work is a genuine passion for helping others succeed. When people gain new skills, become more confident, or find renewed motivation in their roles, that’s the impact that drives me. I’m committed to creating learning experiences that lift individuals, strengthen teams, and help organizations grow.
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