Laura Bakken
Director of Public Relations @Lam Research
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WORK HISTORY
Director of Public Relations @Lam Research
EDUCATION
Sonoma State University
Minor in Art Administration (focus on nonprofit administration); Minor in Art History
Sonoma State University
BA, Communications
SKILLS
ABOUT LAURA BAKKEN
A storyteller, corporate communications leader, and a strategic global public relations professional recognized for driving results for Fortune 500 companies, top brands, and cutting-edge start-ups including Lam Research, Western Digital, SanDisk, Samsung, Skype, Sony (PlayStation), HP, Lookout Mobile Security, Sungevity Solar Power, and others. I have a strong record of tightly executing impactful communications that elevate brands, build industry influence, heighten product interest, navigate crisis situations, and reinforce consumer trust. My proven skillset includes public relations, media relations, executive communications, internal communications, change management, and crisis communications. My background spans consumer, enterprise, OEM and manufacturing, automotive, energy, sustainability, M&A, and technology (surveillance systems, semiconductors, hardware, software, app, cybersecurity, video games, AI/ML, IoT, cloud, open-source, mobile, other). CAREER HIGHLIGHTS• Led corporate communications for a Fortune 200 company; served as corporate media contact and spokesperson.• Oversaw strategic alignment of communications across PR, internal communications, Web content, keynotes, social media, video, and other content channels. Managed executive communications and thought leadership programs for 3 Fortune 500 CEOs.• Drove media relations campaigns that resulted in more than 1.3 billion impressions and feature coverage in regional, national, international press including Wall Street Journal, NYT, CNBC, MSNBC, Fox Business, USA Today, Bloomberg, Reuters, AP, Variety, Forbes, Wired, and others. • Oversaw city-by-city public relations activations and tailored regional media relations/ social media campaigns across the U.S, securing impactful in-market coverage.• Launched dozens of products and technologies worldwide with a focus on results.• Built formal company crisis communications framework, procedures, and mechanisms.• Strategically managed 100+ global crisis situations and reputational issues in fast-paced and dynamic environments on wide-ranging topics, including disaster, safety and health, product issues, security and privacy, labor, trade and compliance, sustainability practices, operations, diversity and inclusion, supply, and more. • Directed international public relations and communications programs, including highly regionalized activities for APAC, EMEA, and LATAM.• Managed 4 direct reports and extended teams of 12+.
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