Laura Bailey
Group Digital Director @D.M.C. Group
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WORK HISTORY
Group Digital Director @D.M.C. Group
EDUCATION
Solent University
BA (hons), Fashion Promotion
SKILLS
ABOUT LAURA BAILEY
I am an accomplished digital retail leader with over 15 years’ experience working for fashion, accessories & beauty brands.I specialise in e-commerce trading, digital marketing and digital retail transformation projects- implementing the people, agencies, processes, operations, technology and ongoing trading, content & marketing plan to enable scale & profitability.I have experience working for retail brands of different scales and have a wealth of business operations knowledge outside of e-commerce- coupled with excellent communication & leadership skills which I leverage to ensure e-commerce functions are integrated into & supported by the wider organisation.Currently Group Head of Digital for The DMC Group, leading global trading, digital marketing & UX for 4 market-leading needlecraft brands. I am a driven and commercial leader who thrives in a fast-paced environment. I’m passionate about people and development and have built strong teams who consistently deliver.
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