Laura Aviles

About Laura Aviles

Over 10 years of experience in managing large and complex programs in sales and…

Experience

1. Marketing and Demand Growth Manager for Emea

   Google

   Aug 2021 — Present

   Drived the sales pipeline and demand growth through effective vendor management. Supervised the performance of a vendor team consisting of a cluster operation manager, three team leads, and +25 business development reps to reach their sales and marketing goals. Providing guidance, coaching, and training to ensure their effectiveness- Managed and launched multiple marketing campaigns (Data Modernization, Cloud Security, Gen AI, etc) in the region. Driving an ATO of 7% in Sales Priority campaigns and 30% with Telemarketing agencies- Collaborated with the sales leadership team to define the sales development strategy and create actionable plans. Contributed to setting sales targets, identifying target markets, and establishing sales development objectives. Reached pipeline targets by +x% and x% YoY in 2022 and 2021- Global POC, for the sales development team, on the largest event of the year in cloud: “Next 22”, reaching +x% YoY increase in Conversion Rate (CR) which drove a +x% YoY increase in SQLs and a +x% YoY increase in S1+ Pipeline. EMEA became the top performing region in NEXT with +x%$Pipe YoY,+x% CR YoY- Launched a global program with the aim to improve sales development efficiency following the agile methodology and tackling the untouched business by generating +xxM in billing consumption in its first year with an uplift of +xx% in an A/B test pilot vs control group- Lead the launch and onboarding of a new vendor team operations in Spain of 26 new reps for inbound marketing channels, with tight time deadlines and resources allocation in place- Prepared presentations for forecast purposes and supporting data analysis on funnel reviews working together with business analysts and data intelligence stakeholders to generate insights from multiple data dashboards and deliver executive presentations for monthly and quarterly business reviews to identify opportunities for improvement, and make strategic recommendations to senior management.