Laura Aragon

About Laura Aragon

Senior Sales Operations professional with over 20 years of experience driving operational excellence and large-scale process improvement within global energy and technology sectors. Proven expert in leading complex project management initiatives, developing KPI tracking systems, and governing CRM platforms to maximize productivity. Demonstrated success in scaling delivery processes through standardized governance and rigorous business reviews (WBR/MBR/QBR) to support the customer journey.Additional Skills:Core Operations & Leadership: Sales Operations, Project Management, Process Improvement, Governance, Capacity Planning, Business Reviews (WBR/MBR/QBR), KPI Tracking, Operational Excellence, Global Delivery ProcessesTechnology & Platforms: Salesforce.com Administration, Gainsight, Confluent Products and Services, Flows, MCAE, Data Migration, CRM CustomizationStrategy & Analysis: Business Analysis, Sales Process Optimization, Forecast Management, Dashboards and Reports, Lead Generation, Sales Productivity Analytics

Experience

1. Senior Application Engineer

   Wärtsilä

   Mar 2019 — Present · Emeryville, CA, US

   Drive global project management for the Salesforce platform, standardizing delivery processes to ensure consistent execution across international business units.• Lead implementation of complex development assignments, establishing a governance framework to align sales tools with organizational KPIs and long-term business goals.• Develop business requirement specifications based on capacity planning and feasibility studies to optimize sales productivity and reduce operational friction.• Track project milestones and prioritize development initiatives using data-driven insights to support the Americas customer journey and enhance service delivery.

Education

• San Francisco State University

  BFA, Fine/Studio Arts, Painting

• Computer Learning Center

  Computer Programming, Specific Applications

  2000 — 2001

• San Francisco State University

  Bachelor of Arts, Art/Art Studies, General

Skills

• Sales Operations
• Training
• New Business Development
• Project Management
• Management
• Team Building
• Consulting
• Leadership Development
• Selling
• Program Management
• Performance Management
• Crm
• Conflict Resolution
• Sales
• Analysis
• Business Process
• Workshop Facilitation
• Business Development
• Business Analysis
• Leadership
• Solution Selling
• Salesforce.com Development
• Process Improvement
• Executive Coaching
• Programming
• Direct Sales
• Culture Change
• Sales Process
• Strategy
• Coaching
• Lead Generation
• Sales Presentations
• Social Networking
• Salesforce.com
• Web Design
• Organizational Development
• Saas
• Graphic Design
• Account Management
• Change Management