Laura Antonia Sheldon
Regional Director, Emea @ClassPass
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WORK HISTORY
Regional Director, Emea @ClassPass
Berlin, DE
ClassPass is a global fitness and wellness marketplace that brings the world’s best classes and experiences into one app. Founded in 2013, ClassPass connects members to partner studios, gyms, and wellness providers across 2,500+ cities in 30+ countries, enabling booking of fitness classes and wellness services through a flexible credit-based membership. ClassPass also helps businesses merchandise excess inventory, acquire new customers, and generate incremental revenue, and is offered as a corporate wellness benefit by leading employers. ClassPass operates under the Playlist portfolio alongside Mindbody and Booker.Senior regional leader with full P&L responsibility for 7 markets across the UK & Ireland, Iberia, and DACH- Define and execute regional growth, supply, and expansion strategy, with supply as the core marketplace lever, spanning partner acquisition and performance as well as consumer growth and retention- Work closely with Executive Leadership on AOP planning, forecasting, and resource allocation- Scale and lead international, cross-functional teams across sales, account management, and marketing
EDUCATION
SRH Berlin University of Applied Sciences
Bachelor of Arts (B.A.), Communication Management
Hochschule für Technik und Wirtschaft Berlin
International Business
Tecnológico de Monterrey
Management, Marketing, Entrepreneurship
ABOUT LAURA ANTONIA SHELDON
Strategic marketplace leader with 9+ years of experience scaling high-growth technology businesses across Europe. Currently Regional Director EMEA at ClassPass, with full P&L responsibility for 7 markets across the UK & Ireland, Iberia, and DACH. Experienced across subscription and marketplace models, leading growth, supply, expansion, and GTM strategy while owning both partner performance and consumer growth, with a strong track record of building international teams and delivering sustained results in fast paced environments.
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