Laura Aguilar Treviño
Marketing and Social Media Manager @RUCHI New York
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WORK HISTORY
Marketing and Social Media Manager @RUCHI New York
NY, US
Lead multi-channel campaign strategy from concept to launch, directing creative shoots, producing content assets, and deploying storytelling across social, email, and web- Scaled Instagram performance to 1.8M+ annual views, increasing total reach 311% YoY and expanding brand community by 12K through optimized content and reel strategy- Own lifecycle marketing in Klaviyo, managing segmentation, automation flows, A/B testing, and campaign deployment to an audience of 107K+ subscribers- Increased email-driven product views 31% YoY and grew unique product engagement 36% YoY through targeted lifecycle campaigns- Drove website acquisition growth, increasing annual active users to 41K (+52% YoY) and generating 40K new users through integrated marketing initiatives- Led planning and execution of luxury brand activations and private trunk shows to drive client acquisition, cultivate community relationships, and generate high-value sales opportunities.
EDUCATION
University of Texas at Brownsville
Bachelor of Business Administration - BBA, Marketing/Marketing Management, General
Fashion Institute of Technology
Associate of Arts and Sciences - AAS, Marketing
South Texas High School for Health Professions
High School Diploma
Fashion Institute of Technology
Advertising and Marketing Communications BS Degree Program, Advertising and Marketing Communications
ABOUT LAURA AGUILAR TREVIÑO
As a Marketing and Social Media Specialist at Ruchi New York, I leverage my skills in creative strategy and social marketing fulfillment to drive brand visibility and engagement. I have over a year of experience in leading monthly marketing strategies for social media and newsletters, analyzing industry trends with inventory management, managing client profiles and targeted audiences, curating daily content for social platforms, pitching influencer collaborations, utilizing photography and graphic design to optimize marketing materials, organizing trade shows and business events, and creating performance reports for social media and digital advertising.I am passionate about staying ahead of the curve in the ever-evolving world of marketing and social media. I continuously seek opportunities to learn new skills and expand my knowledge in this field. I am also committed to delivering high-quality work that meets the expectations of my clients and stakeholders. My goal is to contribute to the growth and success of Ruchi New York and its partners.
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