Laura Abbott
- Role
- Vice President, Communications and Brand Strategy at LaunchSquad
- Location
- Berkeley, CA, US
- LinkedIn followers
- 500 followers
About Laura Abbott
Experienced brand and communications strategist with a proven record of…
Experience
Vice President, Communications and Brand Strategy
May 2015 — Present · San Francisco, CA, US
Currently, I lead the development and execution of PR programs for a diverse roster of brands. I help fast growth tech companies and global consumer brands clarify POV, while navigating critical inflection points (IPOs, funding, acquisitions, new product launches). I work in tandem with digital marketing teams to propel brands above the fray, while independently building thoughtful communications plans and effective brand positioning.Team development and mentorship have become essential parts of my current role and are among the most rewarding aspects of my job.Other positions included:Account Director, LaunchSquad | July 2019 - September 2021 (2 years)Account Manager, LaunchSquad | August 2017 - July 2019 (2 yrs)Senior Account Executive, LaunchSquad | February 2016 - August 2017 (1 yr 7 mos)Account Executive, LaunchSquad | May 2015 - February 2016 (10 mos)
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