Laura Martin

About Laura Martin

Senior Marketing Manager with extensive experience in higher education, developing and executing marketing strategies to promote academic programs, cross-cultural exchanges, and student services.Proven track record of creating and managing campaigns, developing and maintaining relationships with external partners, and overseeing budget and resources associated with marketing efforts. Exceptional communication and organizational skills, deep understanding of higher education landscape, and ability to identify and capitalize on opportunities to reach prospective students, alumni, and other stakeholders. Skilled in evaluating effectiveness of marketing initiatives and adjusting strategies accordingly.

Experience

1. Marketing Manager

   K12 Tutoring

   Jun 2023 — Present

   Lead B2C marketing strategy for K12 Tutoring, a national online tutoring platform serving K–12 students. Responsible for brand positioning, demand generation, and conversion optimization across paid, owned, and organic channels while partnering cross-functionally with product, design, analytics, and agency teams.• Led the B2C rebrand from Stride Tutoring to K12 Tutoring, directing messaging, website updates, email programs, paid social creative, and launch communications to successfully transition the brand to align with the broader K12 ecosystem.• Own email lifecycle marketing strategy, developing campaigns and content designed to move parents through the funnel from awareness to registration, session booking, and purchase.• Oversee paid social strategy and performance, collaborating with agency partners to refine targeting, messaging, and creative to improve acquisition efficiency.• Drive conversion optimization initiatives across the marketing website, including landing page experimentation, messaging refinement, and UX improvements designed to increase engagement and bookings.• Partner with product, design, and analytics teams to translate customer insights into marketing strategies that strengthen brand trust and improve the parent decision journey.• Contribute to large-scale SEO and content strategy initiatives, expanding the tutoring resource hub with high-intent educational content designed to increase organic visibility and authority.

Education

• University of San Francisco

  Bachelor’s Degree, International Relations (African Studies, Economics)

  2008 — 2011

Skills

• Nonprofit Organizations
• Social Media
• Event Planning
• Program Evaluation
• Community Outreach
• Community Development
• Nonprofits
• Public Speaking
• Community Organizing
• Program Development
• Grant Writing
• Leadership
• Fundraising
• Training
• Volunteer Management
• Youth Development
• Grants