Laubscher Coetzee
Digital Channel Marketing Strategy Senior Manager @Royal London
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WORK HISTORY
Digital Channel Marketing Strategy Senior Manager @Royal London
Managing the social media team to provide ongoing social media recommendations, support and training across the Brand and Marketing teams. This included image and copy design, structuring campaigns and liaising closely with customer service. The team is the main point of content with our agency social media team, developing a strong working relationship to make campaigns as effective as possible. My role is also to work with the Brand and Marketing teams to consult and recommend across other channels including PPC, SEO, email and customer review sites. I have also developed a Channel ecosystem document for the Brand and Marketing teams to use as a guide when planning multi-channel campaigns. I have worked with the Head of Digital Marketing to completed strategic audits across multiple channels to understand existing capabilities and what is needed to improve these.
EDUCATION
University of Cape Town
BSocSci, Psychology
MiniMBA
Mini MBA, Marketing
Rondebosch Boys High School
Matriculation A average
University of Cape Town
Postgraduate Diploma Management (Marketing), Marketing
Squared Online
Certificate in Digital Marketing
SKILLS
ABOUT LAUBSCHER COETZEE
As a marketing and analysis professional, I have worked client and agency side for some…
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