Laura Garcia
Digital Sales Transformation, Online & Mobile Banking @Citi
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WORK HISTORY
Digital Sales Transformation, Online & Mobile Banking @Citi
NY, US
Lead Citi’s end-to-end post-login digital sales strategy across mobile and web, serving over 70M customers through personalized, data-driven next best offer experiences that drive product adoption, cross-sell, and lifecycle value• Support Citi’s digital growth and commercialization engine by defining offer placement, entry points, and journeys across the app and website, using customer behavior, propensity, and product value to drive hyper-personalized experiences that reduce drop-off and maximize conversion• Build and manage executive performance dashboards that connect digital exposure to product adoption and sales, enabling leadership to prioritize investment and growth opportunities• Build and defend business cases for digital investment, quantifying sales and engagement impact to secure funding and tracking ROI post-launch
EDUCATION
UEL - Universidade Estadual de Londrina
BA, Communication and Public Relations
Association for Business Executives
Advanced Diploma, Business Management
Pace University
MBA, Marketing Management
Malvern House International
Foreign Languages Certification, English
UEL - Universidade Estadual de Londrina
Master of Arts - MA, Marketing and Advertisement
ABOUT LAURA GARCIA
I’m a digital sales and growth marketing leader with 15+ years of experience driving large-scale personalization and digital commercialization across consumer banking, digital payments, and asset management within Fortune 500 organizations.My work sits at the intersection of marketing, analytics, product, and technology, translating customer behavior and data into personalized digital experiences that drive product adoption, engagement, and sales at scale. I’ve led enterprise-wide initiatives spanning post-login platforms, wealth and investment solutions, and global payment ecosystems.I’m known for leading large, cross-functional programs, combining commercial rigor with a customer-centric mindset, and using analytics and experimentation to guide investment decisions and deliver measurable business impact. Fluent in English, Portuguese, and Spanish, I bring a global perspective to building modern, data-driven growth strategies.
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