Latrice Matthews
Channel Marketing Manager
- Role
- Channel Marketing Manager at American Plastics
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Latrice Matthews
As a seasoned Digital Marketing and Marketing Operations Specialist, I bring over 5 years of experience in paid media, e-commerce, and omnichannel marketing. My expertise lies in crafting and executing high-impact paid social and paid search campaigns, analyzing complex data sets, and optimizing processes to increase efficiency and drive ROI. I have a proven track record in managing large advertising budgets, implementing data-driven strategies, and collaborating cross-functionally to streamline operations. Let’s connect if you’re interested in discussing performance marketing, campaign optimization, or how I can help scale your paid advertising efforts.
Experience
Channel Marketing Manager
Jan 2025 — Present
Education
The Art Institute of Charlotte
Bachelor of Arts (BA), Marketing and Management
2010 — 2013
Skills
- Retail Sales
- Customer Service
- Retail
- Microsoft Office
- Sales
- Merchandising
- Social Media Marketing
- Talent Management
- Visual Merchandising
- Knowledgeable in Microsoft Office
- Marketing
- Social Media
- Mac Os
- Knowledgeable in Adobe Suite
- Store Management
- Indesign
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