Latrese Brown
Manager, Product Marketing-bonefish Grill Carrabba\'s Italian Grill @Bloomin' Brands, Inc.
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WORK HISTORY
Manager, Product Marketing-bonefish Grill Carrabba\'s Italian Grill @Bloomin' Brands, Inc.
Tampa, FL, US
Develop and foster execution of strategies and tactics designed to drive traffic, revenue and growth through the development and deployment of food and beverage items for all menu channels and promotions. Lead all menu (core, specials, and off-premises dining) processes and partners with cross-functional teams to prepare for menu launches for Bonefish Grill and Carrabba’s Italian Grill brands. Partner with Insights, R&D lead and Training in ideation and development of food item pipeline. Track and research food and beverage trends in the industry and among competitors to identify product marketing opportunities, challenges or gaps. Conduct market analysis to make recommendations for success. Manage product testing pipeline in partnership with operations excellence team. Partner with Finance, Operations and R&D to provide insights and business solutions to leadership team. Support key brand initiatives to ensure successful achievement of the overall business plan.
EDUCATION
Penn State University
B.A., Communications
SKILLS
ABOUT LATRESE BROWN
Creative marketer with demonstrated leadership at local and regional levels. Engage strategic approach to revenue building and project management. Incorporate expert client-acquisition techniques and stakeholder communications. Expert in marketing and operations across diverse industries. History of successful management of multimillion-dollar budgets. Expert skills in bridging gaps in training, uniformity and consistency between field operations and corporate.Increased hospital cafeteria budget by 121% above estimated sales. Rose daily sales from $5K to $8K+daily and increased served rate to 1600 customers per day. Surpassed quarterly budget by $86K from prior year.Managed stakeholder communications and graphic arts program for Philadelphia school district. Created innovative layout and content of district’s First Career and Technical Information Course Code Booklet.Earned recognition as youngest “media buyer” overseeing $3M advertising budget in four markets for largest African American-owned company in U.S.
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