Latoya Serrano
VP of Cross Platform Operations
- Role
- Vice President, Cross Platform Operations at Fox Corporation
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Latoya Serrano
My super power is assembling a team of individuals and developing their skills to achieve…
Experience
Vice President, Cross Platform Operations
Jan 2025 — Present · New York, NY, US
Architect and enforce operational frameworks that enhance cross-platform client service capabilities, embracing linear, digital, and emerging media channels to establish efficient and high-quality delivery systems.• Advance the operational coherence between linear and digital cross-platform products, ensuring top-tier service in addressable advertising, data-driven strategies, and programmatic media buying, complemented by robust measurement and reporting.• Function as the operational authority, delivering innovative solutions and fostering client trust through consistent operational execution across multiple platforms.• Guide the integration process of top-tier Audience & Data Vendor solutions, orchestrating an operational alignment that sits well with both FOX Corporation\'s cross-platform ambitions and client service parameters.• Partner with cross-functional teams—including Ad Sales, Yield, Research, Product Management, IT, and Data Analytics—to ensure the smooth functioning of process and systems.
Education
Pace University
Bachelor of Business Administration - BBA
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