Latoya Carter
Senior Public Relations Professional
- Role
- Lead Public Information Officer at U.S. Small Business Administration
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Latoya Carter
Proven business and communications professional with more than 10 years of experience in…
Experience
Lead Public Information Officer
U.S. Small Business Administration
Nov 2024 — Present · US
Lead disaster communications strategy and execution for federally declared emergencies, managing a cross-functional team of 10+ Public Information Officers.• Design and deploy comprehensive media campaigns, including press releases, social media content, and stakeholder communications ensuring consistent brand messaging.• Coordinate and facilitate high-level briefings and webinars for congressional, state, and local officials, enhancing transparency and stakeholder engagement.• Utilize media monitoring and analytics to optimize messaging and proactively address misinformation, maintaining organizational credibility.• Serve as official spokesperson; develop executive talking points and conduct media interviews to communicate SBA disaster response and recovery initiatives.• Provide strategic counsel to senior leadership on communication plans, public affairs strategies, and outreach effectiveness.
Education
University of South Florida
Bachelor's degree
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