Latoya Maddox

About Latoya Maddox

Dynamic and results-driven professional with 5+ years of experience in sales, logistics, and operations, now transitioning into project management with a focus on strategic execution and cross-functional leadership. With a proven ability to manage complex initiatives, streamline processes, and lead teams toward measurable outcomes, I bring a unique blend of business acumen and operational expertise.In my roles at 10 Roads Express and NDC Logistics, I spearheaded high-impact initiatives—ranging from sales campaigns and CRM integrations to internal process improvements and client service optimization. My experience leading cross-functional teams, mentoring new hires, and collaborating with departments like Marketing and Sales has sharpened my ability to manage competing priorities, deliver on KPIs, and keep projects aligned with business objectives.Currently pursuing PMP certification to formalize my project management skills and continue driving meaningful impact through planning, execution, and continuous improvement. I’m passionate about delivering value, solving problems, and helping organizations thrive in fast-paced environments.Let’s connect if you’re looking for someone who can bridge the gap between strategy and execution—with a mindset rooted in results, collaboration, and leadership.

Experience

1. Carrier Sales Representative

   10 Roads Express

   Sep 2023 — Present · US

   Led and managed sales and account acquisition projects, increasing new business acquisitions by 20% year-over-year through data-driven prospecting and relationship-building strategies- Developed and executed targeted outbound prospecting campaigns, working cross-functionally with marketing and sales enablement teams to optimize lead generation and conversion.Planned and implemented client onboarding processes, ensuring seamless integration and operational efficiency while addressing logistics challenges proactively- Conducted market trend analysis and financial forecasting, leveraging insights to optimize pricing strategies and support business development- Managed contract renewal projects, collaborating with legal and finance teams to negotiate terms that align with customer needs and company objectives- Spearheaded internal CRM enhancements, improving client tracking and KPI reporting by 15%, leading to better decision-making and increased sales efficiency- Led cross-functional collaboration with marketing, legal, and operations teams to ensure service-level agreements (SLAs) were met and exceeded.

Education

• Prairie State College

  Certificate, Pharmacy Technician/Assistant

• Coursiv

  AI

• CourseCareers

  Sales development

• Robert Morris University - Illinois

  Associate of Science - AS, Medical/Clinical Assistant