Latonya Lowry
Results-Driven Marketing Leader | Strategic Growth & Execution | Creative Problem Solver | Trusted Advisor
- Role
- Lead Product Marketing Manager at AT&T
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Latonya Lowry
Corporate marketing and sales professional with extensive experience in financial…
Experience
Lead Product Marketing Manager
Jan 2022 — Present · Dallas, TX, US
Dynamic and results-oriented Product Marketing Manager overseeing Fiber, Converged, and AT & T Internet Air strategy and messaging for 5.4K retail stores. Key focus areas are improving the retail customer shopping experience and making connections affordable for new AT & T Internet customers.• Enhanced customer engagement and communication clarity by streamlining retail messaging, reducing in-store message clutter by 76%, and introducing the \"Hot Deals\" community table initiative.• Drove over 232K sales in 2024 through leading strategy and messaging for AT & T Internet Air retail merchandising (wall units, store flyers, and digital TV spots) across AT & T retail stores.• Achieved 103% of sales goals in 2023 by acquiring 163.2K Affordable Connectivity broadband customers through targeted marketing tactics, including digital, mass media, direct marketing, and local campaigns
Education
University of Illinois at Urbana-Champaign
Bachelor’s Degree
1990 — 1994
Northwestern University - Kellogg School of Management
Master of Business Administration (M.B.A.)
1998 — 2000
Skills
- Telecommunications
- Leadership
- Wireless
- Marketing
- Unified Communications
- Integrated Marketing
- Cross-Functional Team Leadership
- Project Management
- Program Management
- Wireless Technologies
- Customer Experience
- Strategic Partnerships
- Strategy
- Strategic Planning
- Product Management
- Account Management
- Managed Services
- Management
- Business Planning
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