Latisha Griffiths-Avent

Experience

1. Business Director Account Lead

   OLIVER | The Brandtech Group

   Feb 2022 — Present · New York, NY, US

   In this role I will report to the CEO, North America to oversee a client\'s brand; serve as day-to-day client partner, guiding overall strategy and delivery of agency scope and assignments, and representing OLIVER.Responsible for leading the relationship with client brand/marketing teams, overseeing and actively managing the delivery of projects and programs involving cross-functional teams, from initiation through delivery.Lead our client/agency lead creatively and strategically, to achieve solutions that positively impact the business, and of which both client and agency are proud.Oversee P&L.Interface with all work streams involved in the project which may include strategists, project managers, creatives, external suppliers, clients and various other supporting departments or functions, providing decisive leadership and collaborative problem-solving for the broader group.Define project scope and objectives based on marketing plans, objectives and strategies. Oversees/coordinates all aspects of assignment delivery between project management, creative, production, technical, marketing and other business teams.Manage 3rd-party relationships as needed.Support efforts to expand existing client relationships, and participates in other growth/business development opportunities.Conduct annual and as-required appraisals of direct reports, approves work schedules, participates in hiring decisions for new team members, identifies and brings solutions to workflow bottlenecks/resource constraints.