Sara P Velez

WORK HISTORY

EDUCATION

ABOUT SARA P VELEZ

With a background in marketing and business, I offer over a decade of experience in B2C & B2B campaigns, as well as customer loyalty, and leadership. Moreover, I have contributed to social projects aimed at supporting female refugees and Holocaust Survivors in Australia. At present, my main focus is on sustainable and energy-efficient projects, specifically educating retail and trade customers about the best ventilation systems for the residential market.Career highlights:• I have led interdisciplinary teams for over 6 years • Over 4 years, I oversaw the execution of marketing campaigns for L\'Occitane en Provence, launching over 35 campaigns and opening 5 new stores, including a significant flagship in Latin America • I also spent a year working for a prominent women\'s fashion retailer in Colombia, where I designed and oversaw client satisfaction and customer loyalty programs. My efforts impacted over clients, resulting in a 40% increase in purchases and a 63% increase in client conversion rates • Over 4 years of work with social enterprises in Australia, where I integrated marketing and customer loyalty principles to maximize benefits for affected communities• I spent nearly 2 years developing and implementing marketing and business strategies for Australian brands in the residential market.Through my previous work experience, I developed an intense interest in creating a customer-focused business culture and exploring ways to adapt it across various industries, cultures, and situations. This path not only allowed me to comprehend the complexities of the market but also strengthened my interpersonal skills and my human side.