Latikaa Agrawal
Talent Brand Manager @Yrf-Yash Raj Films
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WORK HISTORY
Talent Brand Manager @Yrf-Yash Raj Films
Mumbai, IN
EDUCATION
Management Development Institute of Singapore
Advance diploma in business management , International Business, project handling and product pitching
University of Sunderland in London
Bachelor's degree, business studies in management and marketing
Management Development Institute of Singapore
Diploma in business management , Business, Management, Marketing, and strategic planning
ABOUT LATIKAA AGRAWAL
With over 9 years of experience across the marketing landscape, I’ve built a career at the intersection of creativity, strategy, and relationship-led execution. My journey has been a dynamic blend of digital and traditional marketing, brand storytelling, and high-stakes collaboration.From building brand identities to crafting 360° campaigns — I work with purpose, agility, and emotional intelligence to bring ideas to life.Alongside brand work, I’ve also led celebrity and talent management mandates, offering strategic coordination and business management support across campaigns, events, and brand partnerships. Key Strengths & Areas of Work:Brand Strategy & PositioningIntegrated Marketing Campaigns (Online + Offline)Digital & Content StrategyATL & BTL ActivationsMarket Research & Consumer Insight MappingCross-functional Team LeadershipTalent & Celebrity ManagementCelebrity Business Coordination (Brand Endorsements, Shoot Management, Event Appearance Strategy)Strategic Briefing with PR, Creative & Production TeamsClient & Artist Relationship ManagementContractual & Deal Closure SupportI believe the most impactful work happens where creativity meets clarity, where execution is sharp, but rooted in understanding.Whether building brands or bridging relationships between creators and platforms, I bring an adaptable, intuitive, and growth-focused mindset.Let’s connect over culture, creativity, conscious marketing, or just a good conversation on what it takes to build meaningful work in today’s world.
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