Lathrop Keller
Marketing Director, Graphic Papers @Sappi
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WORK HISTORY
Marketing Director, Graphic Papers @Sappi
Portland, ME, US
Responsible for the strategy, marketing, product management and profitability of Sappi\'s graphic papers business. P&L responsibility for Sappi North American papers business representing $800 million in sales per year. Brand management, strategic direction and creating / achieving the overall business plan for this segment are key aspects of the role. Cloquet, MN, Skowhegan, ME and Kirkniemi, Finland are the manufacturing locations for the product managed in this role. Working with sales, marketing, manufacturing, R and D are all necessary in order to get results for Sappi. Allocation decisions, customer and product prioritization as well as mix improvement have been key responsibilities. Long term strategy creation is also key part of the role.
EDUCATION
DePauw University
BA, History
ABOUT LATHROP KELLER
Sales / Marketing manager for competitive Fortune 500 companies using proven strengths of building, sustaining profit and market share. Results oriented sales management professional with more than 20 years experience in Fortune 500, competitive business environment.Specialties: Insight Based Selling CapabilitiesNational Sales Program DevelopmentExecutive Lead Team ParticipationCRM ImplementationInternational Business Development Strategy CreationProduct Management P and L ResponsibilityProduct Development and Market Launches Distribution Alignment / Management
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