Lathika Arora
Dynamic and results-driven marketing professional with over a 4+ year of experience expertise in digital marketing, content strategy, market analysis, and team leadership, with a focus on maximizing ROI.
- Role
- Marketing Manager at Sbs Hr
- Location
- Chennai, IN
- LinkedIn followers
- 500 followers
About Lathika Arora
Top-performer, organized, and goal-driven. Highly motivated professional with extensive experience in User Experience. 2+ years of experience as Student Success Specialist. Proven track record of reversing customer pain points, Team-player and an enthusiastic go-getter. Outgoing individual with a pleasant personality.
Experience
Marketing Manager
May 2024 — Present · Chennai, IN
Planned and implemented marketing strategies to drive brand awareness, lead generation, and customer engagement. • Managed digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing. • Conducted market research to identify trends, target audiences, and competitor insights. Oversaw brand management, ensuring consistency across all marketing channels.• Planned and executed advertising, PR, and promotional campaigns to enhance brand visibility. • Monitored and analyzed campaign performance using data-driven insights to optimize results. Collaborated with cross-functional teams, including sales and product development, to align marketing efforts with business goals. • Managed marketing budgets, ensuring cost-effective strategies for maximum ROI. • Utilized marketing automation tools for lead nurturing and customer engagement. • Stayed updated on industry trends and emerging technologies to implement innovative marketing solutions.
Education
Manipal University Jaipur
Master of Business Administration - MBA
2023 — 2025
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.