Lisa Ann Berry

About Lisa Ann Berry

2025 Readers\' Choice Award Best Writers/Authors, Equine Business MagazineSpokesperson, Seen Through Horses Campaign, HorsesforMentalHealth.org As seen on Wall Street Journal MarketWatch.com ISES \'Improving Connection to Horses Through Science\' Abstract Review Committee AHP Equine Industry Vision Award finalist (client Active Riding Trips)#2 Alignable.com Local Business Person of the Year/Albany NY2024 Most-Read Stories of the Year, Breaking the Mold, YourDressage.com Most-Read Digital Stories, Yellowstone Sinter & Geyser Eggs, RocknGem.com Top 10, The Plaid Horse Equine Impact Small Business Contest (client Active Riding Trips) ISES \'For The Good Of The Horse\' Abstract Review Committee 2023 Lifetime Achievement Award/The Chapters Radio Network 2nd place Equestrian Lifestyle Feature/AHP Media Awards2022 #2 Alignable.com Local Business Person of the Year/Albany NY Best Equine-Related Podcast, AHP Media Awards (\"A highly enriching podcast with remarkable guests and a wise moderator, an heirloom piece for the industry\") for my Trailblazing Horsewomen Podcast conceived in conjunction with my namesake Horse Illustrated feature2021 EQUUS International Film Festival Volunteer Award for pro bono journalism with the Horse, Human & Nature, 1st national natural horsemanship conference, keynote Dr. Temple Grandin 2017 AHP Chris Brune Spirit Award for lifetime contributions to the horse industry. AHP Awards for best Feature (2019), Freelance Eq-Related Journalism (2010-11, 2018-19), Human-Animal Bond (2016); Personality Profile (20••••96 Equestrian Press management, Atlanta (GA) Olympic Games/ACOG before expanding my horizons beyond five years in media relations for the U.S. Equestrian Team and American Grandprix Association to move laterally into zoological development and grant writing, working for and sitting on Enrichment Committees with, Zoo New England (Franklin Park Zoo/Boston, Stone Zoo/Stoneham) and Forest Park Zoo/Theodore(Dr Seuss) Geisel Park, Springfield, MAFor over a decade my His & Hers column has run in Elite Equestrian (#1 nationally,#5 worldwide luxury digital horse magazine). I have also been a Numismatic Literary Guild member/COINage Magazine contributor, Rock and Gem Magazine writer/proofer. Offering award-winning promotional & media relations e••••••••@gmail.com.

Experience

1. Media Strategist

   Active Riding Trips - Equestrian Vacations

   Feb 2019 — Present · Stanfordville, NY, US

   Reaching over 2 million viewers monthly on social media. See the world through a horse\'s ears.Great Horses, Wonderful Locations. Welcoming Accommodations and Mouth Watering Food – what else can we say to encourage you to join us on one of our fun and interesting horse riding vacations, curated for people that love horses. Gallop beaches in Ireland, cross the Andes mountains in Argentina and Peru, explore the villages and vineyards of Provence, canter Roman roads in Tuscany, gallop with zebra and giraffe on the plains of Kenya, hone your dressage movements on upper level horses in Portugal or your jumping and cross country skills in Ireland. Enjoy canters through the Green Mountains of Vermont or Redwood forests of northern California, sip award winning wines in Oregon, or find your inner cowhand among Colorado’s Rocky Mountains. All trips have been personally inspected by our staff to ensure that only the highest quality horses and experiences are offered. We would love to answer your questions about the horses, accommodations or anything “how do I get there?\" related.

Education

• The College of Saint Rose

  English / Art / Theatre

  1979 — 1980

• University at Albany

  B.S., English/Journalism

  1980 — 1983

• Johnson & Wales University

  A.S., summa cum laude, Equine Business Management

  1991 — 1992

• Harvard University

  Post-Graduate, Animal Behavior, Film Script Analysis, Journalism, Visual Design

  1987 — 1990

Skills

• Corporate Communications
• Public Speaking
• SEO
• Web Content
• Strategic Communications
• Nonprofits
• Sponsorship
• Social Media
• News Writing
• Trade Shows
• Training
• Email Marketing
• Event Management
• Crisis Communications
• Publicity
• Social Networking
• Multimedia
• Creative Writing
• Publications
• Entertainment
• Publishing
• Event Planning
• Radio
• Blogging
• Copy Editing
• Marketing
• Public Relations
• Media Relations
• Art
• Online Marketing
• Content Development
• Copywriting
• Journalism
• Horses
• Social Media Marketing
• Press Releases
• Editorial
• Advertising
• Equestrian
• Content Strategy