Latha Nair Erickson

About Latha Nair Erickson

I\'m a detailed, performance-driven media professional with over a decade of experience pitching, writing, and producing content that captures audiences. Journalist/Content CreatorEmail: 1••••••••@gmail.comAdept at improving content reach and engagement through audience development strategies. Manage projects to on-time completion in fast-paced environments.I\'m a strong communicator known for presenting complex topics through well-written copy. Foster positive relationships with colleagues as well as internal and external stakeholders.CORE COMPETENCIES:•Content Development•Writing and Producing•Team Lead•Branded Content Developer•Strategic Communications•Internal Communications•Storytelling•Audience Development Strategy•Client Management•Research•Social MediaACCOMPLISHMENTS:•Saved 30% in production costs over one year by having reporters produce more than one story to maximize production crew use.•Commended by patient for fact-based “Signs of a Heart Attack” programming enabling recognition of heart attack while watching in medical waiting room and secured doctor assistance immediately.•Managed production of first digital parenting series reaching 62 airports, 150K devices, and 40K+ physicians by developing relationships and collaborating cross-platform with own producers and CNN.Com/Health.Contact. me at 1••••••••@gmail.com or (40••••••28 for any production opportunities.

Experience

1. Content Producer

   Cnn Newsource

   Jun 2023 — Present · Atlanta, GA, US

   A Newsource Content Producer leverages the assets of the worldwide networks of CNN and its affiliated partners to gather, produce, and distribute air-ready national and regional news content and services to more than CNN affiliates worldwide-Determining/coordinating/publishing editorial content-Content promotion-Writing, copy editing-Live programming

Education

• University of Michigan

  Bachelor of Arts - BA, Journalism

  1988 — 1992

Skills

• Video Production
• Storytelling
• Producing
• Field Producing
• Broadcast Journalism
• Video
• Broadcast Television