Lasya Pendyala
Software Dev Engineer @Amazon Ads| Ex-TCSer
- Role
- Software Dev Engineer at Amazon
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Lasya Pendyala
With a year of hands-on experience in software development, I bring a comprehensive skill…
Experience
Software Dev Engineer
Oct 2023 — Present · Seattle, WA, US
Amazon Demand-Side Platform (DSP)I work within the Amazon Ads organization, focusing on the development of applications that empower non-endemic advertisers to track and measure their ad conversions effectively. Our team builds solutions that enable advertisers to optimize their strategies, improve targeting, and enhance their return on investment.I contributed to the development and launch of Performance Plus Tactics within Amazon\'s DSP. My role involved enabling advertisers to designate key off-Amazon conversion events and optimize them toward campaign objectives, ultimately improving campaign performance.(https://advertising.amazon.com/resources/whats-new/amazon-dsp-launches-performance-plus-tactics)Additionally, I played a key role in the development and launch of Performance Plus, an innovative feature that leverages machine learning to automate campaign management and optimize ad performance. I collaborated with cross-functional teams to deliver a solution that enhances ROI by automating targeting and ensuring precise ad delivery to the right customers at the right time.(https://advertising.amazon.com/resources/whats-new/amazon-ads-launches-performance-plus-in-amazon-dsp)On a regular basis, I collaborate with several data ingestion mechanisms, including Conversions API, Amazon Ad Tag, and Mobile Measurement Partners (MMP), which allow us to enhance campaign insights.
Education
Sri Chaitanya College of Education
Junior High/Intermediate/Middle School Education and Teaching
2014 — 2016
SREYAS INSTITUTE OF ENGINEERING & TECHNOLOGY
Bachelor of Technology, Computer Science
2016 — 2020
Portland State University
Master of Science - MS, Computer Science
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.