Ken B.

About Ken B.

Imagine this: You’re navigating a competitive market and growth feels just out of reach…

Experience

1. Chief Marketing Officer

   Valinity

   Oct 2025 — Present · Louisville, KY, US

   Leading marketing with purpose, vision, and precision. I build brand equity and growth in a single motion. I chart the roadmap from concept to demand, shaping positioning, messaging, and the channels that amplify them. Business goals become campaigns, funnel strategies, content initiatives, and acquisition programs that drive measurable outcomes.As the voice of our brand, I craft narratives, refine tone, and ensure every interaction inspires trust and clarity. Campaign content, product launches, press, and creative execution are written, reviewed, and directed to keep our positioning sharp and consistent.Ownership of growth spans demand generation through retention. Immersed in performance channels, I test new strategies, analyze data, iterate quickly, and scale what works. Budgets, pipelines, attribution frameworks, and cross-channel optimization are managed to maximize ROI.Partnership and co-marketing strategies come to life through integrations, alliances, influencer collaborations, and media opportunities that expand reach and credibility.A high-performing marketing leadership team spans brand, performance, content, and growth under my guidance and mentorship. Collaboration with product, engineering, sales, and operations embeds marketing throughout the company and ensures alignment.Metrics, dashboards, attribution models, and performance reviews shape decisions. Tactics evolve through real-time insights, while accountability and continuous improvement remain central to execution.I bring a balance of narrative mastery and data-driven discipline, a bias for action, and a leadership style grounded in clarity, ownership, and measurable impact. Marketing isn’t just something I direct. it’s something I build.