Brandon Lassiter
Vice President, Chief Data Officer @ProfitOptics
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WORK HISTORY
Vice President, Chief Data Officer @ProfitOptics
Norfolk, VA, US
Lead data strategy and solution design for distributors and manufacturers- Partner with executives to align data initiatives with measurable business goals- Help technology teams deliver business impact, and help business leaders get clarity from data- Focus on customer relevance: enabling distributors to stay competitive as expectations and channels evolve
EDUCATION
Tennessee Technological University
Accounting
Middle Tennessee State University (MTSU)
Accounting
SKILLS
ABOUT BRANDON LASSITER
For over two decades, I’ve worked at the intersection of business and technology—bridging the gap between data teams and business leaders to deliver results that matter.At ProfitOptics, I head up Data Solutions, helping distributors and manufacturers cut through the complexity of digital transformation and unlock real value from their data. My focus: building systems that don’t just manage information, but drive smarter decisions, stronger customer relationships, and measurable ROI.I’m passionate about helping distributors and manufacturers stay relevant as customer expectations evolve—getting them ahead of the curve instead of playing catch-up. Whether it’s turning scattered data into trusted insights, designing platforms that modernize workflows, or helping teams align around business outcomes, my goal is always the same: translate technology into clarity, action, and growth.Outside of work, you’ll find me traveling with my family, adding stamps to the passport, or catching live music whenever I can.
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