Brandon Lassiter
Technology Executive driving enterprise-scale digital transformation and AI-enabled innovation
- Role
- Vice President, Chief Data Officer at ProfitOptics
- Location
- Norfolk, VA, US
- LinkedIn followers
- 500 followers
About Brandon Lassiter
For over two decades, I’ve worked at the intersection of business and technology—bridging the gap between data teams and business leaders to deliver results that matter.At ProfitOptics, I head up Data Solutions, helping distributors and manufacturers cut through the complexity of digital transformation and unlock real value from their data. My focus: building systems that don’t just manage information, but drive smarter decisions, stronger customer relationships, and measurable ROI.I’m passionate about helping distributors and manufacturers stay relevant as customer expectations evolve—getting them ahead of the curve instead of playing catch-up. Whether it’s turning scattered data into trusted insights, designing platforms that modernize workflows, or helping teams align around business outcomes, my goal is always the same: translate technology into clarity, action, and growth.Outside of work, you’ll find me traveling with my family, adding stamps to the passport, or catching live music whenever I can.
Experience
Vice President, Chief Data Officer
Oct 2025 — Present · Norfolk, VA, US
Lead data strategy and solution design for distributors and manufacturers- Partner with executives to align data initiatives with measurable business goals- Help technology teams deliver business impact, and help business leaders get clarity from data- Focus on customer relevance: enabling distributors to stay competitive as expectations and channels evolve
Education
Tennessee Technological University
Accounting
1997 — 1999
Middle Tennessee State University (MTSU)
Accounting
1994 — 1996
Skills
- Microsoft Office
- Data Governance
- Program Management
- Supply Chain Management
- Strategic Planning
- Data Warehousing
- Budgets
- Forecasting
- Software Development
- Excel
- Sql
- Visio
- Master Data Management
- Requirements Analysis
- Software Development Life Cycle (Sdlc)
- Business Process
- Sap
- Change Management
- Access
- Sap Bw
- E-Commerce
- Etl
- Integration
- Leadership
- Project Planning
- Cognos
- Business Intelligence
- Data Modeling
- Problem Solving
- System Administration
- Business Analysis
- Business Process Improvement
- Software Documentation
- Sdlc
- Microsoft Excel
- Team Building
- Microsoft Sql Server
- Cross-Functional Team Leadership
- Negotiation
- Ms Project
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