Lashuna McBride

About Lashuna McBride

Journalism was my first love. From a young age, I\'ve believed that words matter. They shape thoughts, drive change, and connect us in profound ways. Communication is at the heart of everything we do, and it\'s critical for our personal and professional lives. I am a seasoned journalist and communications leader, with 20 years of experience creating compelling brand narratives. My mission is twofold: to leave this world better than I found it and to ensure that every person I interact with feels truly seen and heard. I believe in the power of listening, honoring authenticity, and creating inclusive spaces. My goal is to amplify the voices of those typically on the margins, making sure they have a place at the table, or.let\'s make the table bigger!I currently serve as Chief of Staff at Committee for Children, a global nonprofit dedicated to supporting children’s safety and well-being through social-emotional learning and development. I am passionate about helping drive organizational success and supporting leaders and teams cultivate skills like self-awareness and perspective-taking to communicate effectively and authentically. My expertise and skills include: • Strategic Planning • Communication Strategy and Planning • Reputation and Brand Management • Effective Writing and Presentation Skills • Partnerships and Relationship-Building • Internal Organizational and Corporate Communications • External Communications including Media Relations, Community Engagement, and Thought Leadership Awards and recognitions include: • 2022 PR Daily Top Women in Communications Award Recipient • 2021 Woman to Watch honoree in the PRWeek Hall of Femme Want to work together to make a difference? Let\'s connect!

Experience

1. Chief of Staff

   Committee for Children

   Nov 2023 — Present

   Senior leader and trusted advisor to the CEO, Executive Leadership Team, and Board of Directors, operating at the intersection of strategy, communication, and execution to drive organization-wide clarity and alignment.Partner closely with the CEO as a thought partner, strategic sounding board, and lead for executive communications, special projects, and high-stakes initiatives.Serve as a cross-functional bridge, driving alignment and collaboration across senior leaders and business units.Lead strategic planning and implementation efforts, ensuring that bold ideas translate into measurable, sustainable results.Oversee crisis communications and high-impact messaging, offering sound judgment and steady leadership during moments of complexity or change.Spearhead process improvements, executive operations, and internal systems that enhance organizational clarity, accountability, and speed of execution.Facilitate effective decision-making and information flow across leadership levels, ensuring the right conversations happen at the right time.Deliver sharp, data-informed insights and recommendations that shape executive priorities and drive long-term impact.