Lary West
- Role
- Digital Marketing Program Manager at Ford Pro
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Lary West
As a digital marketing program manager with over a decade of experience, I specialize in…
Experience
Digital Marketing Program Manager
Dec 2021 — Present
Business unit technology lead in ground up development of web-based, demand generation and ecommerce initiatives for enterprise startup. Tasked with strategic and tactical oversight in planning, developing, deploying and operating wide variety of complex digital marketing solutions including ecommerce UX/UI instance, as well as CRM user requirements planning, customer journey mapping, and operational management supporting enterprise B2B SaaS and hardware sales.
Education
San Diego State University
Business Administration & Management
University of Phoenix
Certification, Project Management
Excelsior University
Bachelor of Science , Business Administration and Management
Skills
- Content Management Systems (Cms)
- Programmatic Media Buying
- Attraction Marketing
- Search Engine Marketing (Sem)
- Online Marketing
- Lead Generation
- Romi
- A/B Testing
- Marketing
- Online Lead Generation
- Marketing Automation
- Email Marketing
- Planning Budgeting & Forecasting
- Customer Relationship Management (Crm)
- Awareness Programs
- Sem
- Copywriting
- Segmentation
- Crm
- Online Video Marketing
- Market Research
- Analytics
- Database Marketing
- SEO Copywriting
- Conversion Optimization
- User Experience Design
- Geo-Targeting
- Corporate Blogging
- Branding Initiatives
- E-Commerce
- Search Engine Optimization (SEO)
- Remarketing
- Agency Relationship Management
- Strategy
- Agile Project Management
- Google Analytics
- Mobile Applications
- Mobile Marketing
- Cross-Functional Team Leadership
- Project Management
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